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My life online started as an anonymous blogger. Actually, it pre-dated blogging. I gained my first readership before blog platforms were a thing, when updates to a site were called weblogs — in the Missed Connections section of the first iterations of Craigslist.org.

Craigslist was the closest thing to a neighborhood digital community. We all went there in search of something, to put forward a desire and receive a ping in return. Whether it was looking for used cars, a place to live, a job or a relationship in M4W, W4M, M4M, or W4W . . . it was a watering hole, a market, a hunting ground, a digital crossroads market.

Living in San Francisco at the birth of the Internet age. A young woman, fresh out of college, temping and tempting my way through the Financial District. It was a grown up character, the corporate drag, the daily commute and work teams. Sucked into accidental career development from a temp job, rising through ranks and working myself into oblivion.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.